Digital Marketing is key point of your online marketing strategy , Business Leverage Digital Channels like Social Media, Email Marketing, Google Search & connecting with the right & prospective users of the website. People spent a high amount of their time online so the offline marketing is not so effective as online marketing of websites.
From website to its online promotion assets like email marketing, content marketing, online brochures , digital advertising & many more has a lots of tactics & assets that comes under the umbrella of digital marketing.
Digital Marketing Tactics
- Search Engine Optimization (SEO)
- Inbound Marketing
- Content marketing
- Social Media marketing
- Affiliate Marketing
- Pay Per Click (PPC)
- Marketing Automation
- Native Advertising
- Online PR
- Email Marketing
Digital Marketing Assets
- Your Website
- Ebooks & Whitepapers
- Interactive Tools
- Blog Posts
- Online Brochures & lookbooks
- Earned Online Coverage (Social Media & Reviews, PR)
- Social Media Channels (Facebook, Twitter, Linkedin, Instagram)
- Branding Assets (Fonts, Logos)
Three Keys of Successful Digital Marketing
- Respond to Initiate Dynamic Customer Interaction
- Manage Complex relationship with Customer through a variety of channels – both digital channels & traditional channels.
- Extract big data values to make decision faster & better.